PAID
Paid
Media buying across native, display, paid social and sponsored content, bought for the audience it reaches rather than the impressions it counts.
NativeDisplayPaid socialRetargeting
Digital Public Relations AgencyWhere visibilitybecomes influence.
Sentinel is a digital public relations agency for brands that want the right kind of attention. We combine Digital PR, media placement, strategic outreach and media buying to put you in front of the audiences that matter, in the places they already trust.
PAID
Native & display media
Audience fit reviewed
PLACED
Industry publication feature
Brand fit reviewed
EARNED
Journalist coverage
Story angle approved
WHO WE
WORK WITH
WORK WITH
Professional servicesFirms where reputation wins work
Technology & SaaSProducts that need a market voice
Consumer & ecommerceBrands competing for attention
Founders & executivesPersonal brands with authority
AgenciesWhite-label media and PR
The Sentinel approach
Paid, placed and earned media, planned as one campaign
The right attention changes everything.
Your brand doesn’t need to be everywhere. It needs to be in the right places.
We find the publications, journalists, platforms and audiences that matter to your business. Then we plan paid media, publisher placements and earned coverage around one story, so every appearance builds the same reputation.
PLACED
Placed
Media placement in publications your audience already reads and trusts, with every sponsored feature clearly labelled.
Publisher featuresIndustry titlesExpert contributions
EARNED
Earned
Digital PR and media relations that create genuine coverage, brand mentions and recognition.
Journalist outreachPress coverageFounder PR
Paid, placed and earned, all working toward the same brand objective.
What we do
Digital PR, media placement and media buying services
Six ways we put your brand in front of the right audience.
CORE DISCIPLINE
Digital PR
Good PR gets attention. Great PR gives people a reason to remember the brand.
Our digital PR services earn coverage through newsworthy campaigns, data-led stories, expert commentary and journalist relationships. Links can be a benefit. They are never the point.
Journalist outreachFounder PRData-led campaignsThought leadership
Explore digital PR services
Digital Media Buying
A media buying agency that buys the right attention, not just impressions. Native, display, sponsored content, paid social and retargeting, planned around who you need to reach.
Explore media buyingMedia Placement
Media placement services that put your brand in publications your audience already reads. Editorial features, industry titles and expert contributions chosen for relevance and fit.
Explore media placementStrategic Outreach
Media relations, podcast bookings and creator partnerships with the journalists and voices relevant to the story you’re trying to tell.
Explore strategic outreachBrand Building
Brand mentions, thought leadership and founder visibility that build recognition over months, not days. Visibility that lasts beyond the campaign.
Explore brand building
NEW · AI SEARCH VISIBILITY
Be the brand AI assistants quote
Your buyers now ask ChatGPT, Gemini, Perplexity and Google AI Overviews before they see a list of links. Our AI search optimization work puts accurate, credible coverage of your brand in the sources those assistants trust, starting with an AI visibility audit of the questions your buyers ask.
84%
of the sources AI assistants cite are earned media.
Muck Rack, Generative Pulse, May 2026
Reporting
Digital PR reporting you can actually read
What you’ll see every month.
Every client gets one live coverage log, a share-of-voice view against named competitors, and an AI citation tracker. These are sample reports with illustrative data. Your real numbers replace them from month one.
Coverage log
Every piece of coverage, labelled earned, placed or paid
| Date | Outlet | Type | Audience fit | AI cited |
|---|---|---|---|---|
| Sep 24 | National business publication | Earned | High | Yes |
| Sep 19 | Industry trade title | Earned | High | Yes |
| Sep 15 | B2B podcast, founder interview | Earned | High | Not yet |
| Sep 10 | Niche newsletter feature | Placed | Medium | Not yet |
| Sep 04 | Native ad, trade publisher | Paid | High | n/a |
This month: 12 pieces7 earned3 placed2 paid4 cited by AI assistants
Share of voice
Brand mentions in category coverage, last 90 days
Your brand
31%
Competitor A
27%
Competitor B
22%
Competitor C
20%
Mentions are counted across the publications on your agreed media list, so the comparison stays like for like.
AI citation tracker
Share of AI assistant answers that name the brand, across 50 buyer questions in ChatGPT, Gemini, Perplexity and Google AI Overviews
View as table
| Month | Your brand | Competitor A | Competitor B |
|---|---|---|---|
| Apr | 6% | 18% | 12% |
| May | 9% | 19% | 11% |
| Jun | 13% | 18% | 12% |
| Jul | 17% | 20% | 12% |
| Aug | 22% | 19% | 13% |
| Sep | 27% | 21% | 12% |
All figures in this section are illustrative examples of Sentinel’s report format. They do not describe a real client.
Track record
Press releases written and distributed since 2023
Before Sentinel launched, our team wrote and distributed press releases for brands in restoration, construction, accounting, technology and local business. That work now sits inside every Sentinel programme.
15+press releases written and distributed
5industries, from restoration to technology
300syndication sites in a typical distribution package
DISTRIBUTED TO THE PRESS RELEASE SECTIONS OF
AP News
Yahoo Finance
Benzinga
StreetInsider
Digital Journal
LA Progressive
Paid press release distribution and sponsored placements, not editorial coverage. Client names are withheld. Outlet names are shown for reference only and do not imply endorsement.
The Sentinel perspective
Don’t ask, “Can we get the placement?”
Ask, “Should the brand be there?“
Media isn’t inventory. Every opportunity we bring you passes the same test of audience, credibility and fit before anyone talks price. It’s how we run media relations, publisher placements and paid media alike.
01
Watch
We map the publications, audiences, journalists and conversations around your market.
02
Assess
Each opportunity is weighed on five things:
AudienceRelevanceCredibilityPositioningBusiness goal
03
Act
Paid, placed and earned activity, planned and run as one campaign instead of three separate ones.
04
Build
Repeated presence in credible places turns recognition into trust, and trust into influence.
FOR AGENCIES
White label PR and media services for agencies
Media and PR for your clients, delivered under your name.
Resell digital PR, media placement, media buying and AI visibility work under your own brand, without building a publisher network. We do the work. Your agency keeps the client relationship.
WHAT YOU CAN RESELL
- Media buying
- Publisher outreach
- Digital PR
- Media placement
- Sponsored content
- Brand campaigns
- Outreach campaigns
Unbranded deliverables. We never contact your clients unless you ask us to.
Ways to start
Start with an AI visibility audit, a digital PR programme or a partnership
Pick the starting point that fits your goal. We’d rather earn the second project than oversell the first.
AI Visibility Audit
See how ChatGPT, Gemini, Perplexity and Google AI Overviews describe your brand today, and who they quote instead of you.
- 50 buyer questions tested across four assistants
- A map of the sources each assistant cites
- Competitor share of answer and a 90-day plan
Digital PR Programme
Campaigns, expert commentary and journalist outreach every month, with paid and placed media added where they help.
- A campaign plan agreed before outreach starts
- Reactive commentary when your field is in the news
- One live coverage log and a monthly review
White Label for Agencies
Resell digital PR, media placement and media buying under your own brand, with wholesale pricing you can quote on the spot.
- Published wholesale price list
- Unbranded plans, pitches and reports
- No contact with your clients unless you ask
Insights
Digital PR and AI search insights
Notes on media, attention and influence.
Media BuyingIn-feed native advertising: how it works, where it runs and how to buy it
Media BuyingNative advertising vs display ads: how they differ and when to use each
Media BuyingNative advertising benefits: what it does well, and where it falls short
FAQ
Questions about hiring a digital PR agency
What does a digital public relations agency do?
A digital public relations agency earns and buys attention for brands online. At Sentinel that means journalist outreach, publisher features, sponsored placements, paid media and thought leadership, all planned around the audience you need to reach.
How is Sentinel different from a link-building agency?
Links can come from our work, but they aren’t the goal. We judge every placement on audience, relevance and credibility first, and we label paid placements as paid in every report.
Do you guarantee media coverage?
No. Editors decide what they publish. We commit to the work: researched story angles, relevant media targets and honest reporting on what landed and what didn’t.
How much does a digital PR agency cost?
In the US, digital PR retainers commonly run from $3,000 to $15,000 a month, depending on how many campaigns you run and how ambitious they are. See our pricing page for Sentinel’s current packages.
Can you get my brand mentioned in ChatGPT and AI Overviews?
No one controls what an AI assistant says. Our AI search visibility work improves your odds by earning credible coverage in the sources those assistants cite most, and by keeping the facts about your company consistent across the web.
Do you offer white label PR for agencies?
Yes. Agencies resell our white label PR, media placement and media buying under their own brand. We deliver unbranded work and never contact your clients unless you ask us to.
Talk to our media team
The goal isn’t to be everywhere. It’s to be relevant where it matters.
Tell us what you’re trying to achieve and who you need to reach. We’ll reply within one business day and tell you honestly where your brand should be seen, and where it shouldn’t.
Email outreach@sentineloutreach.agency
Phone +92 (316) 463-4400
Remote-first. Working with brands and agencies worldwide.