Journalists and editors
National, trade and regional outlets that cover your field.
Media Relations ServicesStrategic outreach to the peopleyour audience listens to.
We identify the journalists, podcast hosts, creators and industry voices relevant to the story you’re telling, then open the conversation with a reason for them to care.
WHO WE REACH
Journalists, podcast hosts, creators, newsletters and associations.
HOW WE PITCH
Written by a person, for a named recipient. No mass email.
WHAT IT SUPPORTS
Coverage, interviews, podcast slots, partnerships and speaking.
Who we reach
Media relations beyond the press release
Podcast hosts
Shows whose listeners match your buyers, with prep notes for every recording.
Creators and newsletter writers
Voices with real authority in your niche, not just big follower counts.
Associations and events
Industry bodies, conferences and speaking opportunities.
Partner brands
Co-marketing and collaborations with companies your buyers already trust.
Expert commentary requests
Fast responses to journalist requests in your area of expertise.
53%
Journalists can tell when a pitch was written by a machine
Cision’s 2026 survey of 1,899 journalists found 53% oppose AI-generated pitches. Every Sentinel pitch is written by a person who has read the recipient’s recent work.
Source: Cision 2026 State of the MediaCreator partnerships
Brands are moving budget to creators fast.
IAB projected US creator ad spend at $37 billion for 2025, up 26% on the year. We match you with creators whose audience fits, agree clear disclosure, and track what each partnership delivers.
Follower count is the last thing we look at. Audience fit, content quality and brand safety come first.
FAQ
Strategic Outreach: common questions
What are media relations services?
The ongoing work of building contact with journalists and pitching them stories, comment and access to your experts.
Do you book podcast appearances?
Yes. We research shows that reach your buyers, pitch your spokespeople and prepare them for each recording.
How do you choose creators?
Audience fit first, then content quality, how the audience responds, and brand safety.
Do you use mass email outreach?
No. Small, researched lists get better responses and protect your reputation with the press.
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Often paired with this service
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Coverage, data stories and expert commentary that earn recognition.
Explore digital prFounder & Executive PR
LinkedIn ghostwriting, podcasts and bylines for leaders.
Explore founder & executive prMedia Placement
Features in the publications your buyers already read.
Explore media placementKnow who you want to reach?
Tell us the audience. We’ll find the voices they listen to and start the right conversations.