Observant
We notice what matters before it’s obvious.
About SentinelWe watch for the opportunitiesthat matter, then help brands act.
A sentinel watches, spots what matters and stays alert to both opportunities and threats. That’s the job we do for our clients across the media.
WHAT WE DO
Digital media buying, media placement, outreach and Digital PR.
WHERE
Remote-first, working with brands and agencies worldwide.
CONTACT
outreach@sentineloutreach.agency
What we believe
The value of media isn’t measured by visibility alone.
A placement on the wrong website may produce an impression and do nothing for your brand. A credible publication can strengthen trust. A well-positioned expert can become a recognised voice.
The right audience matters more than the biggest one. We don’t chase exposure for its own sake.
Our character
If Sentinel were a person
Connected
We know where audiences, publishers and opportunities meet.
Commercially minded
Visibility has to support a business goal.
Calm under pressure
Steady judgement when the news moves fast.
Well-informed
Decisions backed by data and real media context.
Hard to impress
We’d rather say no than waste your budget.
Who we are
Led by Hassan Tariq Malik, SEO consultant and digital media buyer.
Hassan founded Sentinel after years of running SEO and paid media for clients across several markets, work where every result has to show up in the numbers. He brings that same discipline to PR: each placement is judged on who it reaches, what it says about the brand and whether it moves the business forward.
He works with a small team of writers, outreach specialists and SEO specialists. Before Sentinel launched, the team wrote and distributed more than 15 press releases for brands in five industries.
Want to work with a team that tells you the truth?
Tell us what you’re trying to achieve. We’ll tell you honestly what we’d do, and what we wouldn’t.