How We WorkDon’t ask “Can we get the placement?”Ask “Should the brand be there?“
Media isn’t inventory. Every opportunity we bring you passes the same test of audience, credibility and fit before anyone talks price.
OUR TEST
Audience, relevance, credibility, positioning and business goal.
OUR MODEL
Paid, placed and earned, planned as one campaign.
OUR REPORTING
One live coverage log and a monthly review.
Paid, placed and earned
Marketers talk about paid, owned and earned media. We split it more usefully.
Paid is media you buy. Placed is a feature you secure with a publisher, labelled for what it is. Earned is coverage a journalist chose to write.
Your own channels, your website, newsletter and social accounts, carry all three further. Planning them together is what turns scattered appearances into one reputation.
Our four steps
Watch, assess, act, build
- WatchWe map the publications, journalists, creators and conversations around your market.
- AssessEach opportunity is scored on audience, relevance, credibility, positioning and business goal.
- ActPaid, placed and earned activity runs as one plan with one story.
- BuildRepeated presence in credible places turns recognition into trust.
How we report
No inflated reach numbers.
You get one coverage log, updated as work lands, with every item labelled earned, placed or paid.
Each month we review what worked, what didn’t, and the next change. If something isn’t working, we say so first.
See how this would work for your brand.
A 30-minute call is enough to sketch a first plan.