Editorial features
Stories and profiles pitched to editors on their merit.
Media Placement ServicesMedia placement in publicationsyour audience already trusts.
Not every publication is worth being featured in. The right placement puts your brand in front of readers who already trust the publication you’re appearing in.
HOW WE CHOOSE
Audience, relevance, credibility, context and business goal.
LABELLING
Every sponsored placement is marked as sponsored, in print and in our reports.
PRICING
Publisher cost plus a 20 to 30% management fee.
Placement types
From editorial features to labelled sponsored articles
Sponsored articles
Paid features with relevant publishers, always labelled as sponsored.
Expert contributions
Bylined articles and commentary from your leadership team.
Industry and trade titles
The niche publications your buyers read for their work.
Local and regional media
For brands whose market is a city or region.
Product and service features
Reviews, roundups and guides where they fit the audience.
0.3%
Paid placements aren’t a shortcut to AI search
Sponsored features are useful for reach, trust badges and referral traffic. Muck Rack’s 2026 research found paid and advertorial content makes up just 0.3% of AI citations. When AI visibility is the goal, we move budget toward earned coverage.
Source: Muck Rack Generative Pulse, May 2026How we choose a publication
Traffic alone never decides it.
Before we propose a placement we check who reads it, whether they match your buyers, how credible it is in your field, what sits next to your brand on the page, and whether it moves your business goal.
If a publication fails any of those, we say no, even when it would make a report look bigger.
FAQ
Media Placement: common questions
Can you get us featured in Forbes?
Forbes runs editorial coverage, contributor columns and paid BrandVoice programmes. We’ll tell you which route is realistic for your story and budget, and we won’t sell a contributor post as editorial.
Are guaranteed media placements legitimate?
A guaranteed placement is almost always paid or syndicated. That can still be useful, but it should be labelled and priced as what it is.
What's the difference between sponsored content and earned media?
You pay for sponsored content, so you control the message. Earned media is written by a journalist who chose to cover you, so it carries more trust.
Do sponsored articles help SEO?
Most carry nofollow or sponsored link tags, as Google requires. Their value is audience reach and credibility, not link equity.
Related services
Often paired with this service
Digital PR
Coverage, data stories and expert commentary that earn recognition.
Explore digital prStrategic Outreach
Journalists, podcasts and creators relevant to your story.
Explore strategic outreachAI Search Visibility
Earned coverage in the sources AI assistants quote.
Explore ai search visibilityWant your brand in the right publications?
Tell us who your buyers are. We’ll show you the publications they trust, and which ones to skip.