AI Search Optimization AgencyBe the brandAI assistants quote.

Your buyers now ask ChatGPT, Gemini, Perplexity and Google AI Overviews before they see a list of links. Generative engine optimization (GEO) is how a brand earns a place in those answers. We approach it as a PR problem first.

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ENTRY OFFER
AI Visibility Audit, $2,500 one-off.
ONGOING
AI Visibility Programme, $4,500 a month.
WE WON'T PROMISE
Control over what an assistant says. Nobody has that.
84%

AI assistants build answers from earned media

Muck Rack’s 2026 analysis of more than 25 million links found earned media makes up 84% of the sources AI assistants cite. Paid and advertorial content was 0.3%.

Source: Muck Rack Generative Pulse, May 2026
What we do

AI search optimization in five steps

  1. AI visibility auditWe run the questions your buyers ask through the main assistants and record who gets named and which sources are cited.
  2. Source mapA list of the publications, reviews and directories each assistant leans on in your category.
  3. Source outreachDigital PR and expert commentary aimed at those exact sources.
  4. Entity cleanupConsistent facts about your company across your site, profiles and databases.
  5. Monthly trackingMentions, citations and share of answer against named competitors.
GEO vs SEO

SEO earns a ranking. GEO earns a mention.

Search engines rank pages. AI assistants write answers, and they borrow from sources they already trust. Your own website matters, but what credible publications say about you matters more.

That’s why our AI search work is built on Digital PR, not on rewriting your blog for keywords.

FAQ

AI Search Visibility: common questions

What is generative engine optimization?

Generative engine optimization (GEO) is the work of earning mentions and citations in AI-generated answers from tools like ChatGPT, Gemini, Perplexity and Google AI Overviews.

How is GEO different from SEO?

SEO aims for a ranked link. GEO aims for your brand to be named and cited inside the answer itself, which depends heavily on earned coverage.

Do sponsored articles help with AI visibility?

Rarely. Paid content makes up 0.3% of AI citations in Muck Rack’s data.

How long until we see changes?

Entity fixes can show within weeks. Citation gains from new coverage usually take two to four months.

Which AI assistants do you track?

ChatGPT, Gemini, Perplexity and Google AI Overviews as standard, plus others your buyers use.

Related services

Often paired with this service

Digital PR

Coverage, data stories and expert commentary that earn recognition.

Explore digital pr

Find out what AI says about your brand today.

Start with an AI visibility audit: 50 buyer questions, four assistants, and a 90-day plan.

Talk to Our Media Team
Talk to Our Media Team