Signal
$3,500 / month
For brands starting out with PR.
- Reactive commentary programme
- One campaign angle a quarter
- Researched media list
- Live coverage log
- Monthly review call
Digital PR PricingDigital PR packageswith clear prices.
Three Digital PR packages, plus services you can add when you need them. Every package commits to the work, never to guaranteed coverage.
DIGITAL PR
From $3,500 a month.
ENTRY OFFER
AI Visibility Audit, $2,500 one-off.
AGENCIES
Wholesale prices 30% below retail.
Digital PR packages
Pick the level that fits your goals
All prices in US dollars. Initial three-month period, then month to month.
Authority
$7,500 / month
For brands ready to be a recognised voice.
- Everything in Signal
- One data-led or creative campaign a quarter
- Founder commentary and bylines
- AI citation tracking
- Quarterly share-of-voice report
Influence
$14,000 / month
For brands that want to lead their category.
- Everything in Authority
- Monthly campaigns
- Executive PR and podcast outreach
- Paid and placed media planning
- Quarterly strategy session
Add-on services
Services you can add or buy on their own
| Service | Price (USD) |
|---|---|
| AI Visibility Audit50 buyer questions across four AI assistants, source map, competitor share of answer and a 90-day plan. | $2,500 one-off |
| AI Visibility ProgrammeMonthly source outreach, entity cleanup and tracking across assistants. | $4,500 / month |
| Data-led Campaign SprintOne research-based campaign from idea to coverage, over 8 to 10 weeks. | From $8,000 |
| Founder PRLinkedIn ghostwriting (8 posts a month), one byline and profile cleanup. | $3,000 / month |
| Podcast BookingFour researched guest bookings a month with prep notes. | $1,200 / month |
| Media Buying ManagementPlanning, buying, weekly changes and a monthly report. | 15% of spend, $2,000 min |
| Sponsored PlacementsPublisher features chosen for fit, labelled as sponsored. | Publisher cost + 20 to 30% |
| Reputation ManagementAudit, search results plan and monthly coverage and profile work. | From $3,500 / month |
For agencies
White-label wholesale prices
| Package | Retail | Wholesale (30% off) |
|---|---|---|
| Digital PR: Signal | $3,500 / month | $2,450 / month |
| Digital PR: Authority | $7,500 / month | $5,250 / month |
| Digital PR: Influence | $14,000 / month | $9,800 / month |
| AI Visibility Audit | $2,500 | $1,750 |
| AI Visibility Programme | $4,500 / month | $3,150 / month |
| Founder PR | $3,000 / month | $2,100 / month |
Wholesale prices apply to registered agency partners. Learn about white-label delivery.
FAQ
Pricing questions
Do you guarantee coverage?
No. Packages commit to work: campaigns, pitches and reporting. Editors decide what they publish.
Is there a minimum term?
Retainers run month to month after an initial three-month period, which is how long a campaign needs to show results.
What's included in every package?
A campaign plan agreed before outreach starts, a live coverage log, and a monthly review.
Can I combine packages?
Yes. Most clients pair a Digital PR package with an AI Visibility Audit or Founder PR.
Are media costs included in media buying?
No. The management fee covers planning and buying; media spend is paid to platforms and publishers separately.
Not sure which package fits?
Tell us your goals and budget. We’ll recommend one, or tell you if you don’t need PR yet.