Reputation audit
Page one of Google, the main review sites and AI answers for the client’s name, with a plain read on what’s ranking and why.
White Label Online Reputation ManagementWhite label online reputation management,sold under your agency’s name.
Sentinel provides white label online reputation management for agencies whose clients want to know what Google and AI assistants say about them. We run the audit, the coverage and the review strategy behind your brand, and you keep the client relationship.
WHOLESALE
30% below retail. Retail programmes start from $3,500 a month.
WHAT YOU GET
Unbranded audits, plans and monthly reports, ready for your logo.
WE DON'T PROMISE
Removal of lawful articles, or guaranteed rankings.
The idea
Reputation work should hold up when your client reads every line of the report.
Agencies get asked about reputation all the time. A client spots an old complaint on page one, a harsh review thread, or an AI assistant describing them with facts from three years ago. Turning the work down sends that client to whoever says yes, and the people who say yes are often selling suppression tricks or fake reviews.
We only do work you’d be happy to defend in front of your client. That means credible coverage, accurate profiles, real reviews from real customers and calm, well-written responses. If a problem can’t be fixed that way, we’ll tell you before you quote it, so you never sell something that can’t be delivered.
What you can resell
Reputation services delivered behind your brand
Each one is the same service we sell to our own clients, with our name taken off every document.
Most agencies start with an audit for one client, then add monthly reputation work once they’ve seen the report. Pick the pieces your clients ask about. You don’t need to resell all six, and you can add services later without changing the agreement.
Search results improvement
Earned coverage, expert profiles and owned pages built to deserve a place in the results for the client’s name.
Review strategy
A simple routine for asking real customers for honest reviews, plus response drafts for the difficult ones.
Executive reputation
Personal search results for founders, partners and senior leaders, handled quietly and with discretion.
AI answer monitoring
What ChatGPT, Gemini and Perplexity say about the client, checked every month and logged with the sources they cite.
Crisis response planning
Holding statements, a contact list and a response routine, written and agreed before anything goes wrong.
How it works
How white label reputation management runs
Five stages, with you in control of the client conversation at every one.
Reputation problems rarely fix themselves in a week, so we set expectations early. The first month is usually audit and groundwork. Coverage and profile work build from there, and the monthly report shows what has moved and what hasn’t.
- Partner callYou walk us through the client, the problem and anything you’ve already promised. We tell you honestly what can change and what can’t.
- AuditWe map the first page of Google, the review platforms that matter in the client’s sector and the answers AI assistants give, then write an unbranded audit you present as your own.
- Plan and quoteA 90-day plan with named actions and owners. You quote the client at your own margin from our wholesale price.
- DeliveryCoverage, profile work and review routines run quietly behind your agency. We never contact your client unless you invite us onto a call.
- Monthly reportA white-label report covering what changed, what’s ranking and what AI assistants now say, with every coverage item labelled earned, placed or paid.
FAQ
White Label Reputation Management: common questions
What is white label online reputation management?
White label online reputation management is reputation work done by one agency and sold by another under its own brand. Your client sees your agency’s name on every audit, plan and report, and deals only with you.
Will my client know Sentinel is involved?
Only if you tell them. Documents and reports are unbranded, and we join client calls only when you ask, as part of your team. A no-poaching clause is written into every partner agreement. Paid placements are still marked as paid in every report, so the client never finds a surprise.
Can you remove negative articles or reviews?
We can’t remove lawful journalism or honest reviews, and we won’t pretend otherwise. We can build credible coverage and profiles that give searchers a fuller picture, flag reviews that break a platform’s own rules, and suggest the client speaks to a lawyer where content looks false.
How is white label reputation management priced?
Our retail reputation programmes start from $3,500 a month, and agency partners pay 30% below retail on every package. You set your own resale price, and most agencies add a fee for their own account management and strategy time. The full list is on our pricing page.
Which clients is it a good fit for?
Businesses and professionals whose name drives the work: law firms, medical practices, restaurants, founders and executives. Regulated sectors have their own rules on reviews and testimonials, so we keep claims general and follow the client’s compliance guidance.
Related services
Often paired with this service
White Label PR
Digital PR, placements and outreach sold under your agency’s name.
Explore white label prReputation Management
Our retail reputation service for brands and the people who lead them.
Explore reputation managementAI Search Visibility
Earned coverage in the sources AI assistants quote.
Explore ai search visibilityGot a client worried about what people find?
Book a partner call. We’ll look at the client’s search results with you, explain what’s driving them and say what we’d quote, and what we wouldn’t take on.