Podcast Booking AgencyPodcast booking that puts foundersin the ears of their buyers.

Sentinel is a podcast booking agency for founders and executives who have something useful to say. We research the shows your buyers already listen to, pitch you to their hosts and prepare you for every recording.

Talk to our media team See pricing
WHAT YOU GET
A researched show list, personal pitches, prep notes and a live booking log.
HOW IT'S PRICED
Podcast Booking is $1,200 a month, listed on our pricing page.
WE DON'T PROMISE
Guaranteed bookings. Hosts decide who comes on their show.
The idea

One good conversation on the right show does more for a founder than ten interviews nobody in the market hears.

A podcast booking agency finds shows where your buyers, investors or future hires are listening, then pitches you as a guest with a clear topic the host’s audience will care about. The result is a long-form interview that keeps getting played for months, gets clipped for social and turns up in search and AI answers when people look you up.

So we judge every show on audience, relevance, credibility, positioning and your business goal before we pitch it. Download counts matter less than who’s listening. A trade podcast with a few thousand operators in your category can open more doors than a general business show with a huge but scattered audience. Podcasts are one part of a wider plan, and our founder and executive PR service brings them together with bylines, commentary and press interviews.

What we run

Podcast booking services for founders and executives

Show research

A list of podcasts sorted by who listens, how often they publish, the guests they’ve had and how hosts like to be approached.

Topic angles

Three to five talk topics built from what you know best, each written so a host can see the episode before they agree to it.

Personal pitches

Short, individual notes to hosts and producers that reference their recent episodes. No mass emails and no template blasts.

Prep notes

A one-page brief before every recording: the host’s style, past episodes worth hearing, likely questions and the points you want to land.

Recording support

Simple guidance on audio setup, a speaker bio and headshot pack for hosts, and a reminder schedule so nothing slips.

After the episode

Clips, quote cards and a short post you can share, plus a check that the show notes link to the right page on your site.

Why podcasts

What a good guest spot does for your brand

A podcast interview gives you thirty to sixty minutes of a listener’s attention, which almost no other channel does. Here’s what we plan each booking around.

Trust before the sales call

Buyers who’ve heard you explain a problem in your own words arrive at the first meeting already knowing how you think.

Content you can reuse

One episode becomes clips, quotes, a blog post and talking points for your sales team.

Search and AI answers

Show notes and transcripts are public pages, so they add to what search engines and AI assistants find about you.

Practice for bigger interviews

Regular conversations on friendly shows make you sharper for press interviews, panels and investor calls.

How a programme runs

How our podcast booking agency works

  1. Kick-off interviewAn hour with you to find the stories, opinions and expertise that make a good guest, and to agree who you want to reach.
  2. Show listWe research shows in your industry and adjacent ones, then share the list with you before a single pitch goes out.
  3. PitchingPersonal pitches to hosts and producers, with polite follow-ups, timed around each show’s booking calendar.
  4. Prep and recordingA prep note for each booking, a short call before bigger shows, and reminders for recording dates.
  5. Booking log and reviewOne live log with every booking, recording date and release date, labelled earned or paid, and a monthly review with you.
FAQ

Podcast Booking Agency: common questions

What does a podcast booking agency do?

A podcast booking agency gets founders, executives and experts booked as guests on podcasts. The work covers show research, topic angles, pitching hosts and producers, scheduling and preparing the guest for each recording.

Who is podcast booking for?

It suits founders and executives who can speak clearly about their market, their customers or a problem they understand well. It works best when you have opinions and stories to share, and when the shows’ listeners overlap with the people you want to reach.

Can you guarantee a number of bookings?

No. Hosts decide who comes on their show, and we won’t promise a booking count we can’t control. Some shows charge for guest spots, and if one of those suits your goal we tell you up front and label it as paid in your log.

How long before episodes go live?

Many shows record weeks ahead and release later, so the first episodes often appear a month or two after the first bookings. Your booking log shows each recording date and release date as they’re confirmed.

How much does podcast booking cost?

Podcast Booking is $1,200 a month. Founder PR, which adds bylines, commentary and press interviews, is $3,000 a month. Both are listed on our pricing page.

Related services

Often paired with this service

Got something worth saying on air?

Tell us who you want to reach and what you know best. We’ll come back with the kinds of shows that fit and how a booking programme would run.

Talk to Our Media Team
Talk to Our Media Team