Native Advertising AgencyNative advertising that earnsa second look from readers.

Sentinel is a native advertising agency that plans and buys in-feed, sponsored and recommendation placements for brands, labels every one clearly, and judges each placement on the attention it holds.

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WHAT YOU GET
A media plan, labelled placements and a monthly attention report.
HOW IT'S PRICED
15% of media spend, with a $2,000 monthly minimum.
WE DON'T PROMISE
Clicks or sales. We test, report honestly and cut what fails.
The idea

A native ad should still be worth reading after the reader sees the label.

Native advertising is paid media that matches the look and feel of the page it appears on: an in-feed unit on a news site, a sponsored article on a trade title, a recommended story under an article. Done well, it gives a reader something useful in a format they already read every day. Done badly, it feels like a trick, and readers learn to scroll past anything that looks like it.

The label is part of the work. The FTC’s guide to native advertising asks for plain wording such as “Ad” or “Sponsored Advertising Content”, placed in front of or above the headline where readers look first. We treat that as a creative brief. Our job is to write native ads that still earn the click once the reader knows they’re paid, because those are the only ones worth buying.

What we run

Native advertising services, from in-feed units to sponsored features

Every campaign mixes formats around one audience and one goal. These are the pieces we plan, buy and report on.

In-feed native ads

Headline and image units bought across native networks and publisher feeds, matched to the readers you need and capped so the same person isn’t shown the same ad all week.

Sponsored articles

Labelled features on relevant publications, written to the editor’s standards and your brief, with the paid status clear from the first line.

Audience planning

Who you need to reach, where they read and which placements fit, agreed in writing before any money is spent on media.

Attention measurement

Time on page, scroll depth and onward actions, reported next to clicks and cost so you can see which units held a reader.

Labelling checks

Every unit checked for clear disclosure against FTC guidance and each publisher’s own rules before it goes live, and again once it’s running.

Creative testing

Several headlines and images per campaign, with budget moved toward the versions readers stay with and away from the ones they bounce off.

How a campaign runs

From brief to report in five steps

The same process runs on every native campaign, from a small first test on one network to a programme that spans several publishers and formats.

  1. BriefWe agree the audience, the business goal and the one action that counts as success, whether that’s a demo request, a sign-up or a read of a key article.
  2. PlanA shortlist of native networks and publishers, each judged on audience, relevance, credibility, positioning and cost, with the reasons written down.
  3. CreateHeadlines, images and landing articles written for the format, with labels placed before the headline and landing pages that deliver what the ad offered.
  4. Launch and testSmall test budgets first across a few placements. Spend then moves behind the units that hold readers, and the weak ones are switched off.
  5. ReportA live log with every placement marked as paid, plus a monthly review of what to keep, what to cut and where to test next.
FAQ

Native Advertising Agency: common questions

What does a native advertising agency do?

It plans, writes and buys paid placements that match the format of the sites they run on, such as in-feed units, sponsored articles and recommendation widgets. It then measures how readers respond and moves budget toward what works.

Is native advertising the same as sponsored content?

Sponsored content is one type of native advertising. Native also covers in-feed units on news and social feeds, recommended stories under articles and promoted listings inside apps. We often combine several formats in one campaign, because each reaches readers at a different moment and the mix tells you which moment matters most for your buyers.

Do native ads have to be labelled?

Yes. In the US, the FTC expects a clear disclosure such as “Ad” or “Sponsored” that readers notice before they read the content. We label every placement and record it as paid in the campaign log.

How do you measure native advertising?

We track clicks, cost per click and conversions, plus attention signals such as time on page and scroll depth on the landing article. All of it sits in one log, and we review it with you every month.

How much does a native advertising agency cost?

Sentinel charges 15% of media spend with a $2,000 monthly minimum. Sponsored placements are billed at publisher cost plus 20 to 30%. Full details are on our pricing page.

Related services

Often paired with this service

Ready to test native ads readers actually finish?

Tell us who you need to reach. We’ll show you which placements fit, what a first test would cost and how every unit would be labelled.

Talk to Our Media Team
Talk to Our Media Team