AI Visibility AuditAn AI visibility audit that showswhat assistants say about you.

Sentinel’s AI visibility audit runs the questions your buyers ask through four AI assistants and records who gets named, which sources get cited and where your brand is missing. You get a source map and a 90-day plan for $2,500.

Talk to our media team See pricing
WHAT YOU GET
50 buyer questions, four assistants, a source map and a 90-day plan.
HOW IT'S PRICED
$2,500 one-off. No retainer needed.
WE DON'T PROMISE
Control over AI answers. Nobody can guarantee a mention.
The idea

You can’t change what an assistant says about you until you’ve read it properly.

An AI visibility audit is a structured test of how AI assistants describe your company, your competitors and your category when buyers ask real questions. Most marketing teams have typed a few prompts into ChatGPT and come away with a vague impression. A proper audit replaces that impression with a dated record you can act on and check again later.

Answers come from sources. Assistants borrow from publications, review sites, directories and forums they already trust. So the audit doesn’t stop at whether you were named. It traces which sources shaped each answer, because those sources are where the PR and cleanup work happens next.

Who it suits. The audit is built for US brands and agencies whose buyers research before they buy: B2B software, professional services and consumer brands with a considered purchase. It also works well before a Digital PR retainer, because it tells you which publications are worth pitching first and which facts about you need correcting.

What's included

What the AI visibility audit covers

Six deliverables, each written so your team can use it without us in the room.

50 buyer questions

A question set built from your sales conversations, search demand and category, covering early research, comparisons and shortlist questions.

Four assistants

ChatGPT, Gemini, Perplexity and Google AI Overviews, each tested with the same questions on the same days so the results compare fairly.

Mention record

For every answer: whether you’re named, how you’re described, and which competitors appear beside you.

Source map

The publications, review sites and directories each assistant cites in your category, ranked by how often they appear.

Share of answer

How often you’re named against the competitors you choose, giving you a baseline to measure future work against.

90-day plan

A prioritised list of fixes and outreach targets, split between quick entity cleanup and longer-term coverage work.

84%

Why the source map matters

Muck Rack’s May 2026 analysis of more than 25 million links found that earned media makes up 84% of the sources AI assistants cite. The publications in your source map are the ones worth earning coverage in.

Source: Muck Rack Generative Pulse, May 2026
How it runs

From question set to plan in five steps

The audit is a fixed piece of work with a clear start and finish. This is what happens at each stage, and what you see along the way.

  1. BriefA short call about your buyers, your competitors and the claims you’d like assistants to repeat. We agree the question set with you before any testing starts.
  2. TestWe run all 50 questions through each assistant and log the date, the full answer and every cited source, so nothing rests on memory or screenshots.
  3. TraceWe group the cited sources by type, note which ones cover your category regularly, and mark the ones you could realistically earn coverage in.
  4. Check factsWe compare what assistants say about your company with your website, profiles and listings, and flag anything wrong, thin or out of date.
  5. PlanYou get the findings in a review call and a written 90-day plan you can run in-house, hand to another agency or run with us.
FAQ

AI Visibility Audit: common questions

What is an AI visibility audit?

It’s a structured test of how AI assistants answer the questions your buyers ask. It shows whether your brand is named, how it’s described and which sources the answers draw on.

How much does the AI visibility audit cost?

The audit is $2,500 as a one-off. Agencies can buy it at wholesale rates for white-label delivery. Full details are on our pricing page.

Will the audit get us mentioned in ChatGPT?

No audit can do that by itself, and we don’t guarantee AI mentions. Assistants change their answers often, and nobody controls what they say. The audit shows where the gaps are and which sources matter. Closing those gaps takes PR and entity work afterwards.

Can we repeat the audit later?

Yes. Keeping the same question set lets you compare results over time. Clients on the AI Visibility Programme get this tracking every month.

Do we need to sign a retainer?

No. The audit is a standalone piece of work. Some teams run the plan themselves or hand it to their existing agency, and some move on to the AI Visibility Programme at $4,500 a month.

Related services

Often paired with this service

Find out what AI assistants tell your buyers.

Send us your category and three competitors. We’ll come back with the questions we’d test first.

Talk to Our Media Team
Talk to Our Media Team