Sentinel InsightsMedia Buying
Practical guides on digital PR, media placement, media buying and AI search, written by the team that does the work.
Media BuyingNative advertising vs display ads: how they differ and when to use each
Native advertising vs display ads: how each format looks, how it's bought, labelled and measured, and how to decide which one belongs in your…
Media BuyingIn-feed native advertising: how it works, where it runs and how to buy it
In-feed native advertising explained: the formats, the feeds it runs in, how to label it under FTC guidance and how to buy and measure…
Media BuyingNative advertising benefits: what it does well, and where it falls short
Native advertising benefits explained: attention, context, mobile fit and better data, plus the limits and labelling rules to know before you spend.
Media BuyingCost of native advertising: CPC ranges, fees and how to budget
The cost of native advertising explained: CPC ranges, sponsored feature pricing, agency fees and how to set a first test budget without wasting spend.
Media BuyingWhat is digital media buying? How it works and how it’s priced
What is digital media buying? Learn how ad space is bought online, the main buying methods and pricing models, and what to ask before…
Media BuyingWhat is native advertising? Formats, labelling rules and when to use it
What is native advertising? Learn the main formats, the FTC labelling rules, how native compares with display and earned media, and when it's worth…
Media BuyingNative advertising examples: formats, real campaigns and how they’re labelled
Native advertising examples by format, plus three real publisher campaigns and the FTC labelling rules. See what separates good native ads from bad ones.
Media BuyingMobile native advertising: formats, labelling and how to buy it
Mobile native advertising explained: the main formats, FTC labelling on small screens, creative that earns a tap, how to buy placements and what to…