Sentinel InsightsMedia Placement
Practical guides on digital PR, media placement, media buying and AI search, written by the team that does the work.
Media PlacementDo Press Releases Still Work?
Do press releases still work? Yes, for real news sent to the right journalists. See when releases help, when they don't, and how wire…
Media PlacementHow to get featured in Forbes: the honest routes, compared
How to get featured in Forbes: earned coverage, Forbes Councils and paid branded content compared, with what each costs and how readers see the…
Media PlacementSponsored content vs native advertising: what’s the difference?
Sponsored content vs native advertising: definitions, a side-by-side comparison, the FTC and Google labelling rules, and when to use each for your brand.