Healthcare Public Relations AgencyHealthcare PR that earns trustwith careful claims and the right press.

Sentinel is a healthcare public relations agency for health brands, digital health companies, clinics and medical device makers that want credible coverage without overstated claims. We plan earned, placed and paid media as one campaign and label every item honestly.

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WHAT YOU GET
A media plan for trade, clinical and consumer health press, plus a live coverage log.
HOW IT'S PRICED
Monthly retainers from $3,500, with any paid placement labelled as paid.
WE DON'T PROMISE
Coverage, rankings or AI mentions. Editors decide what they publish.
The idea

In healthcare, one overstated claim can undo a year of good coverage.

Health editors, clinicians and patients read claims closely, and so do regulators. A headline that hints at a cure, a press release that skips the risks or a creator post with no disclosure can turn a launch into a correction, a complaint or a letter from an agency. Healthcare PR has to be accurate before it can be persuasive.

Attention is easy to buy. Credibility is not. We plan earned coverage, sponsored features and paid promotion as one campaign, and every item in your coverage log is labelled earned, placed or paid. Your medical, legal and regulatory reviewers see every claim before it goes out, and nothing runs without their sign-off.

Good coverage also outlasts the news cycle. Interviews in trade titles, expert quotes in consumer health stories and well-sourced profiles stay in search results and in the sources AI assistants read when patients and buyers ask about your category.

What we run

Healthcare public relations for brands, clinics and health tech

Every opportunity is judged on audience, relevance, credibility, positioning and the business goal behind it.

Medical trade press

Pitches to the trade and clinical titles that physicians, pharmacists, hospital buyers and payers read for news in their field.

Clinician and founder voices

Expert commentary, interviews and bylines for medical directors, researchers and founders who can speak with authority.

Claims-checked materials

Press releases, fact sheets and briefing notes written for your medical, legal and regulatory team to review before release.

Consumer health coverage

Stories for health and wellness editors, written in plain language with the evidence and its limits stated clearly.

Creator partnerships

Health creators and clinicians chosen for audience fit, with clear disclosure on every paid collaboration.

Issues readiness

Holding statements, an approval path and search monitoring for recalls, data incidents or critical stories.

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Regulators are watching health promotion closely

In September 2025 the FDA sent approximately 100 cease-and-desist letters over deceptive drug promotion, plus a letter to thousands of pharmaceutical companies, according to an analysis by the law firm King & Spalding. Digital channels and undisclosed paid influencer promotion were part of the concern, which is why every claim in our healthcare work goes through your reviewers first.

Source: King & Spalding: HHS and FDA declare crackdown on drug advertising and promotion
How a campaign runs

From evidence to coverage in five steps

Most healthcare campaigns need two to four extra weeks up front for claim review. We build that time into the plan from day one.

  1. EvidenceWe list what you can prove, such as study data, clearances, clinical outcomes and expert credentials, and agree which claims are off limits.
  2. StoryWe find angles health editors can use: a patient access problem, new data, a gap in care or a clinician’s view on a policy change.
  3. ReviewEvery release, pitch and interview brief goes through your medical, legal and regulatory reviewers. Nothing goes out without written approval.
  4. OutreachPersonal pitches to trade, clinical, consumer health and business journalists, podcast hosts and creators who already cover your area.
  5. ReportA live coverage log with every item labelled earned, placed or paid, and a monthly review of what landed and what to change.
FAQ

Healthcare PR Agency: common questions

What does a healthcare public relations agency do?

A healthcare public relations agency is a communications team that earns media coverage and builds trust for health brands, providers and health technology companies. The work covers media relations, expert commentary, launch publicity, issues readiness and the claims review that health communication needs.

Who do you work with?

Digital health and health tech companies, medical device makers, clinics, wellness brands and health founders, mostly in the US. We also deliver white-label healthcare PR for agencies. We’re not a regulatory consultancy, so your own medical, legal and regulatory advisers approve every claim.

How do you handle regulated claims?

Health communication is regulated, and rules from bodies such as the FDA and FTC can apply depending on what you sell and how you promote it. We keep claims general unless your reviewers approve the evidence behind them, we state risks and limits plainly, and we label paid content as paid. Nothing on this page is legal or medical advice.

Can you guarantee coverage in medical or national press?

No. Editors decide what they publish, and we never guarantee coverage, rankings or AI mentions. We improve the odds with real evidence, credible spokespeople and pitches that fit each writer, and we report honestly on what landed and what didn’t.

How much does healthcare PR cost?

Digital PR retainers start at $3,500 a month for the Signal package, and Founder PR for medical directors and health founders is $3,000 a month. Full details are on our pricing page.

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Digital PR

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Planning a health launch or announcement?

Tell us what you’re announcing and what evidence sits behind it. We’ll tell you which outlets would care and how long review is likely to take.

Talk to Our Media Team
Talk to Our Media Team