Online Reputation Management for DoctorsOnline reputation managementfor doctors patients trust.

Online reputation management for doctors improves what patients find when they search a physician or a practice, from review sites to AI answers. We build accurate profiles, credible coverage and a review routine that keeps patient privacy intact.

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WHAT YOU GET
A search, review and AI answer audit, a written plan and a monthly review.
HOW IT'S PRICED
Reputation Management from $3,500 a month.
WE DON'T PROMISE
Deleted reviews, rankings or a target star rating.
The idea

Patients read about you before they ever sit in your waiting room.

A referral or an insurance directory gives a patient your name. Then they search it. Physician rating sites, Google reviews, the practice website and now an AI assistant’s summary all shape whether they book with you or keep looking. Referring physicians often run the same search before they send a patient your way.

Every reply has to protect patient privacy first. A doctor who confirms that a reviewer was a patient, or discusses their care in public, can create a privacy problem under HIPAA and state law. We build the whole programme around that limit and route anything sensitive to your compliance officer. We don’t give legal or medical advice.

What we do

Reputation management services for physicians and practices

Search and AI audit

What Google, physician rating sites, hospital profiles and AI assistants show for the practice and each doctor, and which sources drive it.

Privacy-safe replies

Review responses that thank, acknowledge and invite a private conversation without confirming anyone was a patient.

Physician profiles

Consistent names, specialties, credentials, locations and photos across directories, insurer listings and hospital pages.

Honest review routine

A simple way to ask patients for feedback after a visit, with no incentives and no filtering of who gets asked.

Expert coverage

Commentary from your doctors in health, local and trade press when their specialty is in the news.

Crisis readiness

A prepared process for complaints, staff issues or press enquiries, agreed with your practice manager before it’s needed.

How it runs

How a reputation programme for a medical practice runs

  1. AuditWe search the practice and every doctor on Google, the main physician rating sites, insurer directories and four AI assistants, and record what a new patient would see.
  2. Privacy rulesWe agree a written reply policy with your compliance officer: what staff can say in public, what goes to a private channel, and who signs off. Front desk and marketing staff get a one-page guide they can follow without guessing.
  3. Profiles and factsWe correct listings so every source shows the same specialties, board certifications, hospital affiliations, addresses and booking details.
  4. Reviews and coverageWe set up a fair review request routine and pitch your doctors as expert sources to health, local and trade press on topics within their specialty. Doctors only comment on general medical topics, never on individual patients.
  5. Monthly reviewOne live log of reviews, mentions and coverage, with every item labelled earned, placed or paid, and a monthly call on what changed and why.
FAQ

Online Reputation Management for Doctors: common questions

What is online reputation management for doctors?

Online reputation management for doctors is the work of improving what patients and referring physicians find when they search a doctor or a practice. It covers review sites, search results, directory listings, press coverage and what AI assistants say. It’s done within patient privacy rules from the first step.

Can a doctor reply to a negative review?

Yes, with care. A reply shouldn’t confirm the reviewer was a patient or mention their care. In 2019 the HHS Office for Civil Rights reached a settlement with a Dallas dental practice that had disclosed patient information while replying to reviews on Yelp. A short, general reply that offers a private conversation is the usual safe route. Your compliance officer has the final say.

Can you get negative reviews taken down?

We can’t remove honest reviews, and we won’t try to bury them with fake ones. We can report reviews that break a platform’s own policies, such as content from people who were never patients, and build a fuller picture through steady, genuine feedback. Ratings built from many recent reviews tend to say more about a practice than one angry post.

Can we ask patients for reviews?

Usually yes, if you ask every patient the same way, offer nothing in return and never write or edit reviews for them. We set up a routine your staff can run after appointments and check it with your compliance officer first. A text or email with a direct link, sent soon after the visit, is usually the simplest approach.

How much does reputation management for a medical practice cost?

Sentinel’s Reputation Management starts from $3,500 a month after an initial audit, which shows what the work will involve before you commit. Details are on our pricing page.

Related services

Often paired with this service

Want to see what patients find when they search your name?

Start with a confidential audit of the practice and its doctors across search, review sites and AI answers. We’ll show you what’s ranking, why, and what can change.

Talk to Our Media Team
Talk to Our Media Team