Online Reputation Management for IndividualsOnline reputation managementfor people, not just brands.

Online reputation management for individuals shapes what a search for your name shows: accurate profiles you control, outdated articles handled through the proper channels, and recent coverage that reflects who you are now.

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WHAT YOU GET
A name search audit, owned profile work and a monthly reputation review.
HOW IT'S PRICED
Reputation Management starts from $3,500 a month.
WE DON'T PROMISE
Removed articles or a set page one. Publishers and search engines decide.
The idea

When someone searches your name, the first page of results is your introduction, whether you wrote it or not.

Investors, employers, clients, landlords and journalists all search a name before they meet the person behind it. What they find is often an accident: an old news story, a stale profile from a previous job, a namesake with a very different life, or a forum thread that should have faded years ago. Online reputation management for individuals is the work of replacing that accident with an accurate picture.

We only work with what’s true. No fake reviews, no sock-puppet blogs and no threats to publishers. We build and maintain profiles you own, ask publishers to correct or update what’s wrong through their own processes, use the removal routes search engines offer, and earn fresh coverage that shows your current work.

What we handle

Personal reputation work, one careful step at a time

Six jobs that decide what a stranger sees in the first ten results for your name.

Name search audit

We search your name the way other people do, across Google, Bing, image results, news and AI assistants, and log every result on the first two pages with what it says and who controls it.

Owned profiles

Personal website, LinkedIn, author pages, speaker bios and professional directory listings written, updated and linked together, so the facts about you match everywhere they appear.

Outdated articles

Polite, documented requests asking publishers to update, correct or add a follow-up to stories that are out of date, using each outlet’s corrections process. The editor makes the call.

Personal data

Help with the removal routes search engines offer, such as Google’s Results about you tool for phone numbers, home addresses and email addresses, plus opt-outs from people-search sites.

Fresh coverage

Interviews, expert commentary, podcast guest spots and bylines that reflect your work today, pitched to the outlets your audience actually reads.

Monitoring

Alerts for new mentions of your name in news, social posts and search results, with a short note whenever something needs a reply or a decision from you.

How it runs

From a messy name search to a first page you recognise

Owned profile work usually goes live in the first month. Search results take longer to settle, and we tell you that at the start.

  1. AuditWe map the first two pages of results for your name and its common variations, mark each result as positive, neutral, negative or not you, and agree the priorities with you.
  2. BuildWe write or rewrite the profiles you control, publish a simple personal site if you don’t have one, and connect them so search engines can see they belong to the same person.
  3. CorrectWe contact publishers about inaccurate or outdated items, file personal data removal requests where the rules allow, and keep a record of every request and every reply.
  4. EarnWhen you have something worth saying, we pitch interviews, commentary and podcast appearances, so recent and credible coverage sits alongside the older results.
  5. ReviewA monthly review shows what moved, what’s still pending with publishers or platforms, what new mentions appeared and the priorities for the month ahead.
FAQ

Online Reputation Management for Individuals: common questions

What is online reputation management for individuals?

It’s the ongoing work of shaping what people find when they search your name: accurate profiles you own, corrections to outdated or wrong information, removal requests where platforms allow them, and new coverage that reflects your current work.

Can you delete a news article about me?

We can’t, and anyone who promises to should worry you. We can ask a publisher to correct, update or add context to a story through its own process, and some publishers agree. Where a story stays up, we work on making sure accurate, recent results sit alongside it.

Who is this for?

Founders, executives, consultants, doctors, lawyers, job seekers, creators and anyone whose name gets searched before an important meeting. If you lead a company, it often pairs with our Founder and Executive PR work.

How long does it take?

Profile work usually shows within weeks. Search results for a name change more slowly, often over several months, depending on how established the existing results are. We don’t put a date on page one, because search engines decide the order.

How much does it cost?

Reputation Management starts from $3,500 a month, depending on how much needs correcting and how much new coverage you want. Full details are on our pricing page.

Related services

Often paired with this service

Want a search for your name to show who you are today?

Send us your name and the results that bother you. We’ll review the first two pages and tell you what we’d tackle first, and what we can’t change.

Talk to Our Media Team
Talk to Our Media Team