Press Release Writing ServicePress releases written as news,not as advertising.

Sentinel’s press release writing service turns real company news into releases journalists can use: a clear headline, the facts up front, quotes worth printing and a plan for who should read it.

Talk to our media team See pricing
WHAT YOU GET
A finished release, a pitch version and a distribution plan.
HOW IT'S PRICED
Scoped inside a PR plan. Published rates are on our pricing page.
WE DON'T PROMISE
Pickup. Editors decide what they cover, and we say so up front.
The idea

A press release earns attention when it reads like the story a reporter would have written anyway.

Most releases fail before anyone reads past the headline. They open with the company’s name, bury the news in paragraph four and quote a CEO saying they’re thrilled. A reporter skimming forty releases before lunch moves on, and the release ends up living only on the wire service’s own pages.

We write for the person deciding whether to cover you. That means the news in the first sentence, numbers and dates a reporter can check, a quote that adds a point of view, and a short note on why this matters to their readers this week. If there’s no news yet, we tell you, and we suggest what would make it newsworthy.

What's included

A press release writing service built around the news

News test

Before we write a word, we check whether the announcement would interest the reporters who cover your field. If it wouldn’t, we suggest a sharper angle, better timing or supporting data.

The release itself

Headline, subhead, dateline, a lead that answers who, what, when and why, supporting detail and a boilerplate.

Quotes worth printing

We interview your spokesperson and draft quotes that add opinion or context, then you approve every word. No one at your company should be quoted saying something they wouldn’t say to a reporter on the phone.

Pitch version

A short email version of the story for direct outreach to named journalists, which usually beats a mass send.

Media kit notes

A list of the photos, data, founder bios and product details a journalist may ask for, so you can reply within the hour.

Honest labels

If a release goes out on a paid wire, your coverage log marks it as paid. Only stories journalists choose to write are logged as earned.

72%

Journalists still want press releases

In Cision’s 2025 State of the Media report, based on a survey of more than 3,000 journalists, 72% named press releases as the most useful resource PR teams can offer. The same report found 86% will reject a pitch that doesn’t fit their beat or audience.

Source: Cision 2025 State of the Media report
How it works

From announcement to a release worth sending in five steps

  1. BriefA 30-minute call on the news, the audience you want to reach, the date and anything that can’t be said yet.
  2. AngleWe find the line a reporter would lead with and check it against what your target outlets have covered recently.
  3. DraftYou receive the release, the pitch email and the quote options, usually as one shared document you can comment on.
  4. ApproveYour team checks facts, legal reviews anything sensitive, and we tighten the copy until every claim can be backed up.
  5. SendWe recommend the route: direct pitching, a paid wire, your own newsroom page, or a mix, and log every result with its label. Coverage, wire pickups and your own posts sit in one log, each marked earned, placed or paid, so you can see what the release actually achieved.
FAQ

Press release writing service: common questions

What does a press release writing service do?

It turns a company announcement into a release journalists can use quickly: news first, verifiable facts, a useful quote and contact details. A good service also tells you when an announcement isn’t news yet.

Should we send our release on a paid wire?

Sometimes. A wire is useful for regulated disclosures, broad trade reach or a searchable public record. For coverage in specific outlets, direct pitches to named reporters usually do more. Before launch, our team wrote and distributed more than 15 press releases for brands in five industries, through paid wire distribution, so we can talk through both routes.

Is a press release on a wire service earned media?

No. A wire release is paid distribution, and we label it that way in your coverage log. If a journalist reads it and writes their own story, that story is earned.

How long does it take to write a press release?

A straightforward announcement can be ready in a few working days once we have the brief and a spokesperson for quotes. Complex news with data, partners or legal review takes longer, so tell us the date as early as you can. Embargoed news needs extra time for briefing reporters before it goes public.

How much does a press release writing service cost?

We scope releases inside a wider PR plan rather than selling them one at a time. Our published plans and rates are on the pricing page.

Related services

Often paired with this service

Have news that deserves a better release?

Send us the announcement and the date. We’ll tell you who would cover it and the best way to reach them.

Talk to Our Media Team
Talk to Our Media Team