Local search and AI audit
What Google, Yelp, dental directories and four AI assistants show for the practice and each dentist, and which sources drive it.
Online Reputation Management for DentistsOnline reputation managementfor dentists patients choose.
Online reputation management for dentists shapes what new patients see when they search for a practice, from Google reviews to AI answers. We fix listings, build a fair review routine and write replies that keep patient privacy intact.
WHAT YOU GET
A search, review and AI answer audit, a written plan and a monthly review.
HOW IT'S PRICED
Reputation Management from $3,500 a month.
WE DON'T PROMISE
Removed reviews, top map rankings or a set star rating.
The idea
A new patient usually meets your practice on a search results page before they meet your team.
Someone moves to town, cracks a tooth or changes dental cover, and the first thing they do is search. The map listing, your star rating, the newest reviews and the practice website decide who gets the call. More people now also ask an AI assistant to suggest a dentist nearby, and that answer draws on the same reviews, listings and local coverage.
Every reply has to protect patient privacy first. Dental practices are covered by HIPAA, and a reply that confirms someone was a patient or mentions their treatment can create a real problem. We build the whole programme around that limit and send anything sensitive to whoever handles compliance at your practice. We don’t give legal advice.
What we do
Reputation management services for dental practices
Privacy-safe replies
Review responses that thank, acknowledge and offer a phone call, without confirming anyone was a patient or naming a treatment.
Practice and dentist profiles
Matching names, addresses, hours, insurance notes, services and photos across Google Business Profile, Yelp, Healthgrades and other listings.
Fair review requests
A short text or email after each appointment, sent to every patient the same way, with no discounts, gifts or filtering of who gets asked.
Local and health coverage
Comment from your dentists in local news, health features and dental trade titles when oral health is in the news.
Complaint readiness
A written process for difficult reviews, billing disputes and press calls, agreed with your office manager before you need it.
$23,000
What a careless review reply can cost
The HHS Office for Civil Rights reported that a California dental practice paid $23,000 and agreed to a corrective action plan after disclosing patient health information in replies to online reviews. Privacy-safe replies are the first thing we set up.
Source: HHS Office for Civil Rights, New Vision Dental resolution agreementHow it runs
How a reputation programme for a dental practice runs
- AuditWe search the practice and every dentist on Google, Yelp, the main dental directories and four AI assistants, then record what a new patient in your area would see.
- Reply policyWe agree a written reply policy with your office manager and whoever handles compliance: what the front desk can say in public, what moves to a private call, and who signs off. Staff get a one-page guide with sample replies they can adapt.
- Listings and factsWe correct every listing so the same services, dentists, opening hours, insurance details and booking links appear wherever patients look.
- Reviews and coverageWe set up a fair review request routine and pitch your dentists as expert sources to local and health press on general oral health topics, never on individual patients.
- Monthly reviewOne live log of reviews, mentions and coverage, with every item labelled earned, placed or paid, and a monthly call on what changed and why.
FAQ
Online Reputation Management for Dentists: common questions
What is online reputation management for dentists?
Online reputation management for dentists is the work of improving what prospective patients find when they search a dental practice or a dentist by name. It covers reviews, map listings, directories, local press and what AI assistants say. It’s done inside patient privacy rules from the start.
Can a dentist reply to a negative review?
Yes, carefully. A reply shouldn’t confirm the reviewer was a patient, mention treatment or argue about what happened in the chair. A short, polite reply that invites the person to call the office manager is usually the safest route, and your compliance lead has the final say.
Can you remove bad reviews?
We can’t remove honest reviews, and we won’t post fake ones to bury them. We can flag reviews that break a platform’s own rules, such as posts from people who were never patients or reviews meant for a different business. A steady flow of genuine recent reviews usually does more for a practice than any single removal.
Can we offer patients a discount for leaving a review?
We advise against it. A reward for a review makes your rating harder to trust and can break review platform rules. Ask every patient the same way, offer nothing in return and never write or edit reviews on their behalf.
How much does reputation management for a dental practice cost?
Sentinel’s Reputation Management starts from $3,500 a month after an initial audit, which shows what the work involves before you commit. Groups with several locations usually need more listing and review work than a single office. Details are on our pricing page.
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Explore ai search visibilityWant to see what new patients find when they search your practice?
Start with a confidential audit of the practice and its dentists across Google, review sites and AI answers. We’ll show you what’s ranking, why, and what can change.