Sentinel InsightsAI Search
Practical guides on digital PR, media placement, media buying and AI search, written by the team that does the work.
AI SearchHow to improve AI visibility: five steps that move AI answers
How to improve AI visibility: measure what assistants say about you, fix your facts, earn trusted mentions and publish answers worth citing. A 5-step…
AI SearchAI visibility score: what it measures and how to use it
What an AI visibility score measures, how tools calculate it, where it misleads, and how to build a simple score of your own from…
AI SearchGenerative engine optimization strategy: a five-part plan
A generative engine optimization strategy in five parts: buyer questions, a baseline, clean facts, earned mentions and monthly reviews. What works and why.
AI SearchWhat is AI visibility? How brands show up in AI answers
What is AI visibility? How often and how well AI assistants name your brand, what shapes it, how to measure it, and the steps…
AI SearchWhat is LLM SEO? How brands get named in AI answers
What is LLM SEO? A plain guide to getting your brand named and cited in ChatGPT, Claude and Gemini answers, with tactics, measurement and…
AI SearchAI search optimization tools: what they track and how to choose
AI search optimization tools compared by type: visibility trackers, citation maps and technical checks. What they measure, what they miss, how to choose.
AI SearchHow to track brand mentions in AI assistants
How to track brand mentions in AI assistants like ChatGPT, Gemini and Perplexity: the questions to test, the fields to log and the numbers…
AI SearchHow to get your brand mentioned in ChatGPT
How to get your brand mentioned in ChatGPT: the sources it trusts, seven steps that earn mentions, and the shortcuts that waste your marketing…
AI SearchWhat is generative engine optimization, and where does PR fit?
Generative engine optimization (GEO) gets your brand cited in ChatGPT, Gemini and AI Overviews. Learn how AI picks sources, GEO vs SEO, and where…