Sentinel InsightsDigital PR
Practical guides on digital PR, media placement, media buying and AI search, written by the team that does the work.
Digital PRMedia relations strategy: how to build a plan that earns coverage
Build a media relations strategy that earns coverage: clear goals, a short media list, a story plan, house rules for pitching and measures that…
Digital PRMedia relations vs public relations: which one does your company need?
Media relations vs public relations: what each covers, where they overlap and which one your company needs first, with a side-by-side comparison table.
Digital PRPersonal Branding for Executives: A Practical Guide
Personal branding for executives, explained: the building blocks, a 90-day plan, common mistakes and how to measure whether a leader's reputation is growing.
Digital PREarned Media Value: How to Calculate It and What It Misses
Earned media value explained: how EMV is calculated, why ad value equivalents fell out of favour, and better ways to measure what PR coverage…
Digital PRHow to Monitor Brand Mentions: A Practical Guide
How to monitor brand mentions across news, social, reviews, forums and AI assistants, with a weekly routine, a tracking log and what to do…
Digital PRGoogle Alerts for brand mentions: setup, search terms and limits
How to set up Google Alerts for brand mentions: the right search terms, operators and settings, a weekly routine, and what free alerts will…
Digital PRPaid vs owned vs earned media: differences, examples and how to plan them
Paid vs owned vs earned media explained: what each type is, common examples, strengths and limits, and how to plan all three as one…
Digital PRUnlinked brand mentions: what they are and what to do with them
Unlinked brand mentions shape how search engines and AI assistants see you. Learn how to find them, when to ask for a link and…
Digital PRWhat does a public relations agency do? Services, process and cost
What does a public relations agency do? The core services, how a typical month runs, what results to expect, how agencies charge and how…
Digital PRExamples of earned media: 10 types and how brands earn them
Examples of earned media, from news coverage and expert quotes to reviews and AI answers, plus what doesn't count and how brands earn each…
Digital PRWhat is media relations? A plain guide for founders and marketers
What is media relations? How it differs from PR, what the weekly work involves, how journalists want to be pitched and how to measure…
Digital PRWhat is earned media? Definition, examples and why it matters now
Earned media is coverage you don't pay for or publish yourself. See examples, how it compares with paid and owned media, and why it…